Scores
Intelligent Handshake® Scores empower the execution of the Intelligent Handshake® Plan based on the latest artificial intelligence technologies with a simple finite set of codes.
Common Scores
These scores represent the most common scores used by the Intelligent Handshake® data scientists.
In certain use cases not all scores are used and custom scores can be introduced.
|
Unique
Code |
Quantitative
Value |
Nominal
Index |
| High Value Buyer |
H |
3.0 |
6 |
| Medium Value Buyer |
M |
2.0 |
5 |
| Low Value Buyer |
L |
1.0 |
4 |
| Non-Buyer |
N |
0.0 |
3 |
| Risk |
R |
-1.0 |
2 |
| Unidentified |
U |
TBD |
1 |
| {Control Group} |
TBD |
TBD |
TBD |
Segment Code
Unique alpha-numeric code of Score.
Nominal Index
Unique numeric index of Score, not in any specific order.
Quantitative Value
A relative value of score which can be used for comparison in certain cases.
Control Group
The Control Group is use case specific determined by collaboration between the data scientist and the marketer.
It is defined in the Intelligent Handshake® Plan.
In most cases the Control Group is assigned the same plan as Unidentified.