Scores
Intelligent Handshake® Scores empower the execution of the Intelligent Handshake® Plan based on the latest artificial intelligence technologies with a simple finite set of codes.
Common Scores
These scores represent the most common scores used by the Intelligent Handshake® data scientists.
In certain use cases not all scores are used and custom scores can be introduced.
|
Unique
Code |
Quantitative
Value |
Nominal
Index |
| High-Value Buyer |
H |
3.0 |
6 |
| Medium-Value Buyer |
M |
2.0 |
5 |
| Low-Value Buyer |
L |
1.0 |
4 |
| Non-Buyer |
N |
0.0 |
3 |
| Risk |
R |
-1.0 |
2 |
| Unidentified |
U |
TBD |
1 |
| {Control Group} |
TBD |
TBD |
TBD |
Segment Code
A unique alphanumeric code identifying the score.
Nominal Index
A unique numeric index identifying the score; the index does not imply an ordering.
Quantitative Value
A relative value assigned to the score that can be used for comparison in certain cases.
Control Group
The Control Group is use-case specific, determined by collaboration between the data scientist and the marketer.
It is defined in the Intelligent Handshake® Plan.
In most cases the Control Group is assigned the same plan as Unidentified.