Overview
Intelligent Email adds identity-based scoring to your email audience selection workflow.
Before a remail campaign is sent, evaluate eligible customer identities and use the returned
IH Score to determine which records to include,
which message or offer to assign, and which records to suppress.
Your integration connects the scoring result to the corresponding recipient record in your email platform.
Define a treatment for each score state, including an explicit default for unidentified recipients,
and apply those treatments alongside the platform's existing unsubscribe and suppression rules.
The sending platform remains responsible for campaign execution.
Preserve recipient and campaign references through the resulting customer interaction.
Use Session Disposition to report session outcomes
so subsequent audience decisions can be evaluated against observed results.
Getting Started
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Authentication API Key
Request your private API Key if one has not yet been assigned. Use it in your server-side integration.
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Prepare Your Audience
Identify the customer records eligible for remailing and the identity signals available for each record. Keep existing unsubscribe and suppression rules in the sending platform.
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Identity Scoring
Score the eligible identities before selecting the remail audience. Review the Action API Endpoint for a custom integration and confirm the identity fields and model to use with Intelligent Handshake®.
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Score-Based Activation
Map the six IH Score states to email eligibility, offer, and message. Apply those rules in your email platform and suppress sends where there is no value.
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Session Disposition Feedback Loop
Post the resulting session outcomes using Session Disposition, preserving the identifiers needed to connect each outcome to the original interaction.
Start the feedback loop before enabling score-based remailing so the models can learn from your existing email outcomes.